Agency · White-label reseller program
White-label reseller program: sell native mobile apps under your own brand
Add mobile app development to your agency without hiring a single mobile developer. AppNative's white-label program puts your logo, name, colors and custom domain on the platform, lets you onboard unlimited client apps, and bills your clients through your own Stripe account at whatever prices you set. Your clients never see AppNative. $299/month, and access is by application.
Does AppNative offer a white-label reseller program for agencies?
Yes. AppNative runs a white-label agency and reseller program that lets you sell native iOS and Android app development as your own product. You get the platform rebranded with your logo, name and colors, served on your own custom domain, so clients sign in to your brand rather than AppNative. You can onboard unlimited client apps, create your own plans at your own prices, and connect Stripe so clients pay you directly and you keep the margin, with a client management dashboard to see every account, app and build in one place. Priority reseller support sits behind you for anything technical. It's $299/month (reduced from $499 as a limited-time deal), which typically pays for itself at around three client accounts, and an optional platform fee may apply on client charges depending on your plan. Access is by application rather than instant signup, so we can check fit and help you price sensibly. There's also a mobile white-label add-on, which builds each client's app from its own dedicated repository so the delivered binaries carry no trace of AppNative at all.
- Price
- $299/month (limited-time, from $499)
- Access
- By application, so we can check fit and pricing
- Branding
- Your logo, name and colors on the whole platform
- Domain
- Your own custom domain for client sign-in
- Client apps
- Unlimited
- Billing
- Stripe Connect: clients pay you, you set the prices
- Break-even
- Roughly three client accounts
- Support
- Priority reseller support
How to turn a Agency & Reseller app into a native mobile app, step by step
Six steps, one codebase, no native development. Each step happens inside AppNative except the first.
- 1
Apply for reseller access
Tell us about your agency, your client base and what you plan to charge. We review applications rather than opening it to everyone, so the brands on the platform stay credible and pricing doesn't get undercut into the ground.
- 2
Set up your brand
Upload your logo, set your name and colors, and the platform your clients use becomes yours. Emails, dashboards and sign-in all carry your branding rather than AppNative's.
- 3
Connect your custom domain
Point a domain or subdomain at the platform with the DNS records we give you, and your clients log in at your address. This is what makes it genuinely white-label rather than co-branded.
- 4
Create your own plans and prices
Define the plans you want to sell, with your own app limits, capabilities and monthly or one-time prices. You decide the margin; there's a floor to stop a race to the bottom, but the ceiling is yours.
- 5
Connect Stripe and bill clients directly
Stripe Connect means client payments land in your account, not ours. You own the customer relationship, the invoices and the revenue.
- 6
Onboard clients and ship their apps
Add a client, wrap their web app, toggle the native capabilities they've paid for, and publish under their developer accounts (or yours, for accounts you manage). Unlimited client apps means adding the next one costs you nothing.
- 7
Scale with the mobile white-label add-on
For clients who need total separation, the mobile white-label add-on builds each app from its own dedicated repository, so nothing in the delivered binary or pipeline points back to AppNative.
Native capabilities your Agency & Reseller app gains
These are real native implementations compiled into the binary — not browser fallbacks — and they're what moves an app past Apple's "minimum functionality" bar.
- Full white-label branding: your logo, name and colors across the platform
- Your own custom domain for client sign-in
- Unlimited client apps
- Stripe Connect billing so clients pay you directly
- Your own plans, app limits and pricing
- Client management dashboard covering every account, app and build
- Every native capability to sell on: push and rich push, in-app purchases, widgets, Live Activities, Wallet passes, Face ID, offline, deep links
- Publishing to the App Store and Google Play under your clients' developer accounts
- Mobile white-label add-on: per-client dedicated build repositories
- Priority reseller support for technical and store issues
- Fully managed build service available behind the scenes for work you'd rather subcontract
Agency & Reseller to mobile: the alternatives, compared
Reselling vs hiring mobile developers
An in-house iOS and Android capability means two skill sets, salaries, and the ongoing cost of OS updates and store policy changes. Reselling AppNative lets you quote mobile work this week: the platform is the delivery team, your margin is the difference between what you charge and $299/month.
Reselling vs subcontracting each build to an agency
Subcontracting per project means your margin shrinks on every app, you're exposed to another shop's timelines, and the client's app lives somewhere you don't control. With the reseller program the cost is fixed regardless of volume, and delivery happens on a dashboard you own.
White-label reseller vs the NativeOne membership
NativeOne gives you unlimited apps for your own portfolio or client work, but the apps are built in AppNative's dashboard under AppNative's brand. The reseller program is what you want if clients should never see our name: your brand, your domain, your pricing, your Stripe account. Some agencies run both.
White-label reseller vs generic wrapper affiliate programs
Affiliate programs pay you a slice for sending a customer away, after which you don't own the relationship, the pricing or the renewal. A white-label reseller owns all three, which is the difference between a referral fee and a product line with recurring revenue.
Agency & Reseller to mobile app: every question, answered
The exact questions people ask before shipping a Agency & Reseller project to the App Store and Google Play.
How much does the AppNative reseller program cost?
$299/month as a limited-time deal, down from $499. An optional platform fee may apply on client charges depending on your plan. Most resellers break even at roughly three client accounts and everything above that is margin.
Can my clients tell the platform is AppNative?
No, that's the point. With your logo, name, colors and custom domain applied, clients experience it as your product. The mobile white-label add-on goes further by building each client's app from its own dedicated repository so the delivered binary carries no AppNative traces either.
Who bills my clients, and who sets the prices?
You do, both. You create your own plans at your own prices, and Stripe Connect means client payments go into your Stripe account directly. We bill you for the reseller subscription and nothing else.
Is there a limit on how many client apps I can create?
No. Client apps are unlimited, which is what makes the economics work: your cost is flat while your revenue scales with each account you add.
Why is the reseller program application-only?
So we can check the fit and help you price sensibly. Unreviewed resale tends to produce underpriced plans that can't fund support, which is bad for your clients and for the platform. There's a price floor on client plans for the same reason.
Do I need to know how to build mobile apps?
No. If you can run a web project you can run this: wrap the client's web app, toggle the capabilities they bought, add their signing credentials, press Build. Priority reseller support covers anything technical, and you can subcontract the work to our fully managed team when a project needs it.
Whose Apple and Google accounts do client apps get published under?
Normally your client's, so they own the listing, reviews and revenue, which is also the easiest thing to explain in a contract. For accounts you manage on a client's behalf you can keep several store connections and pick the right one per app.
What can I sell my clients beyond a basic wrapped app?
Everything the platform ships: push notifications and rich push with images and buttons, in-app purchases and subscriptions, home-screen widgets, Live Activities and Dynamic Island, Apple and Google Wallet passes, Face ID, offline mode and deep links. These are the features that let you quote well above a plain wrapper.
What happens to my clients' apps if I stop reselling?
Their published apps stay live, because they're in Apple and Google accounts you or they own. You lose access to new builds and the branded platform while the subscription is inactive.
Can I white-label the mobile apps themselves, not just the dashboard?
Yes, with the mobile white-label add-on. Each client app is built from its own dedicated repository, which keeps the build pipeline and the binary free of any AppNative branding or references.
Web app to mobile app: key terms defined
- Native app wrapper
- A native app wrapper is a compiled iOS or Android application that renders your existing web app inside a native web view (WKWebView on iOS, WebView on Android) while exposing real device capabilities — push notifications, biometrics, camera, in-app purchases — to that web code through a JavaScript bridge.
- Hybrid app
- A hybrid app ships web technologies (HTML, CSS, JavaScript) inside a native binary that can be distributed through the App Store and Google Play. It differs from a progressive web app, which is installed from the browser and cannot be listed in either store.
- App Store guideline 4.2 (minimum functionality)
- Apple's rule that an app must do more than repackage a website. Apps that add native capability — push notifications, biometric login, camera use, offline support, widgets, in-app purchases — satisfy it; a bare website in a shell does not.
- Bundle ID / package name
- The permanent reverse-domain identifier for your app (for example com.yourcompany.yourapp). It's registered once with Apple and Google and can never be changed for a published app, so it must be decided before your first submission.
- Code signing and provisioning profile
- Apple requires every binary to be signed with a distribution certificate and matched to a provisioning profile tied to your bundle ID and team. Android requires an upload keystore. Without them a build cannot be installed or submitted.
- TestFlight
- Apple's beta distribution service. Uploading a signed build to TestFlight lets up to 100 internal testers install the app immediately, before public App Store review — the fastest way to see your wrapped app on a real device.
- Over-the-air update
- Because a wrapper renders your live web app, deploying your web app updates the mobile experience instantly with no store review. A new native build is only required when something inside the binary changes: icon, splash screen, bundle ID or a native capability.
- StoreKit and Google Play Billing
- The in-app purchase systems Apple and Google require for selling digital goods inside an app. Stripe stays valid on the web, so most apps run both and grant the same entitlement from either payment source.
Agency & Reseller to mobile app: frequently asked questions
Is there a white-label mobile app builder for agencies?
Yes. AppNative's reseller program rebrands the platform with your logo, name, colors and custom domain, lets you create unlimited client apps and your own pricing, and bills clients through your Stripe account. It's $299/month and access is by application.
How can my agency sell mobile apps without hiring developers?
Resell a white-label platform. You wrap each client's existing web app into native iOS and Android apps, add the native capabilities they want, and publish to the App Store and Google Play, with no Swift, Kotlin or Xcode and no mobile hires.
How much can an agency charge for a mobile app built this way?
Resellers commonly charge a setup fee plus a monthly retainer per client app, with capability add-ons like push, in-app purchases, widgets and Live Activities priced separately. Your platform cost is a flat $299/month regardless of how many clients you serve.
Can I use my own domain and branding for clients?
Yes. Your logo, name and colors are applied across the platform and clients sign in on your own custom domain, so AppNative is never visible to them.
Do clients pay me or AppNative?
You. Stripe Connect routes client payments into your own Stripe account and you set the prices, so you keep the relationship and the margin.
Is the reseller program open to anyone?
It's application-based. We review fit and intended client pricing before granting access, and client plans have a price floor to keep the ecosystem sustainable.
Can reseller clients get widgets, Live Activities and in-app purchases?
Yes. The full native capability set is available to sell on, including WidgetKit widgets, iOS Live Activities with Dynamic Island, rich push, StoreKit and Play Billing purchases, Wallet passes and biometrics.
Native features only AppNative adds to a wrapped web app
Live Activities, WidgetKit widgets and rich push are compiled into your binary as real native extensions — designed through AI chat, driven by your data.
Ship from your AI app builder
Selling to clients who built on an AI builder? These guides cover wrapping Lovable, Base44, Bolt.new and Replit apps.
Deep dives by builder and feature
Step-by-step guides for the specific thing you're trying to ship — push, in-app purchases, widgets, store submission — for Lovable and Base44 apps, plus how AppNative compares to Median.co and Despia.
Ship your Agency & Reseller app to the App Store and Google Play
Connect your repo, toggle the native features you need, press Build. Your first TestFlight build can be in testers' hands today — and your Agency & Reseller workflow doesn't change at all.